From time to time I have commented on news outlets and one I've often referenced is that of Al Jazeera English. When the network launched during the George W Bush years it was a breath of fresh air. I started watching in 2008 via Livestream and I found the network to be edifying. It covered a wide range of topics and in fairly balanced form. Its coverage was not Western-biased but it did not discount or ignore Western positions either.
Then in 2013 the Al Jazeera America episode happened. It was a disaster. The nature of the
coverage changed, the channel became more mainstream and respectable and
viewers like me turned it off in disgust. The international 'English' channel
was closed to us in the American market. It was Al Jazeera America or nothing –
and so I (and apparently many others) opted for nothing.
Thankfully the 'America' network collapsed and was
discontinued by 2016 and the (still going strong) Al Jazeera English channel
was once more available to American audiences. I was excited but over time, I
could tell something had changed. I've mentioned this before but it continues
to hit home every time I turn the channel on.
Throughout the Obama years the network seemed to shift and
by the time it emerged from the AJA period it too had become more mainstream
and respectable. Whether this is due (in part) to diplomatic changes between
Washington and the Qatari government is a question that's worth raising but one
I don't know the answer to.
But what I noticed was that Al Jazeera seemed to have more
access to big names and the mainstream in general. And its reporting shifted
and took on a patently more friendly position toward the West. The network
seems to be fully on board with Western assumptions and narratives regarding
Russia and China. And when it came to covering Turkey, the Khashoggi murder,
the war in Syria, and other related issues it seemed (and seems) like Al
Jazeera is all but taking its cues from the State Department or other
mainstream Western outlets.
Some journalists left but that doesn't necessarily mean
anything. There are internal politics and shake-ups and journalists move on
looking for other opportunities. There's nothing particularly unique about
that. And yet I wonder how many that are still with the channel have become
somewhat disillusioned. I don't know. Many of the field correspondents may not
notice the changes which are most evident in the newsroom and in the studio
shows. Although some of them have to know and are consciously reporting from a
provided viewpoint.
It's something I watch for and contemplate and yet I'll also
admit I don't watch Al Jazeera like I used to. And frankly I'm not all that
surprised as I've seen this sort of thing happen time after time with other
outlets.
But then this February 2021 article caught my eye.
I'm not sure that I
would fully agree with how The Guardian frames it. Was Al Jazeera initially launched
to appeal to the Left? The Left might have found it more interesting but if
anything the coverage was meant to focus on an internationalist viewpoint with
perhaps a greater emphasis on the Middle East and the Developing World.
Internationalism appeals to genuine Leftists of which there are actually very
few in the United States. Obviously the 'English' aspect to the channel
encompasses a market much bigger than the US but I think the statement was perhaps
a little oversimplified – all the more when one considers the international
scope of the channel's appeal. Conversely, I would agree that Al Jazeera
America had something of a Left-leaning slant.
But I digress. The
salient issue here is the fact that Al Jazeera is now blatantly attempting to
target the Right by means of appropriation. The article is right to mention
that fact that even FOX has become too liberal for many on the Right –
demonstrating just how far to the Right the American spectrum is drifting.
But what does this
demonstrate?
It demonstrates that
though Al Jazeera started as a Qatari investment and attempt to make the Gulf
economic juggernaut a more palpable presence on the international stage and in
global consciousness – it's now focused more on audience and thus the
possibilities that come with it in terms of revenue and influence. Although it
seems a dubious prospect as Al Jazeera's name is all but mud in Right-wing
circles. If I mention that I'm a viewer or even something of a fan in those
circles it immediately elicits a cringe and a suspicious look.
The network was hated
by the Bush administration for reporting on its war crimes and deceit
especially vis-à-vis the Iraq invasion. The Bush-Rumsfeld Pentagon bombed its
correspondents. The network experienced a rapprochement with the White House
and the State Department during Obama-Clinton tenure – which also did nothing
to help its standing in Right wing circles.
In other words I don't
see the network gaining a lot of traction in American Right-wing circles.
I'm less interested in
that and more in the question of why? Why is Al Jazeera attempting to reach out
to a niche audience that in many ways represents a provincial narrowness, a repudiation
of what the network was supposed to be about?
Is it corruption? Is
someone steering the agenda? The Qataris probably don't need the money but the
access to power is something that would appeal to them – the fruits that their
money can purchase.
Are they hoping to
collaborate with Right-wing forces? I don't think so. If anything – and this
pure speculation – I would see this as more of an American Establishment
project, working with Al Jazeera in order to 'peel off' some of the
non-Trumpites in the GOP and either redirect their energies into other sectors
and concentrate and consolidate their voices and thus their potential power
within the GOP by giving them an intelligent Right-leaning semi-internationalist
platform – a platform that doesn't really exist in the present US media sphere.
The problem is the
American Right has grown so narrow that it will not tolerate any form of rapprochement
or even toleration. If someone on the
American Right appears on CNN, their whole character and credibility are
questioned – unless they appear guns blazing as it were. I'm afraid a
Right-leaning Al Jazeera won't be viewed as much better. Al Jazeera is miles
ahead of CNN (which has become a pathetic joke almost as bad as FOX) but it's
still hated by the Right. Whoever thought Al Jazeera would be a good platform
for reaching American Right-wing audiences has most likely made a terrible
miscalculation. The idea (generally speaking) of finding an alternative niche
within the Right or attempting to appeal to conservatives in the GOP is not
without basis or plausibility but I don't think the Al Jazeera angle is going
to work. It's the wrong vehicle for such a message.
Aside from whether
venture succeeds or fails it also tells us something about Al Jazeera and its
continued downgrade. It's still miles ahead of the other options but its value
continues to decrease and I am increasingly sceptical of the network and its
coverage, especially when it comes to certain issues.
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